Thursday, January 20, 2011

Guest Images Come to Life at Disney Parks

When we announced, as a part of the Let The Memories Begin Campaign, that we would be projecting photographs and videos of our guests every night on Cinderella Castle in Florida and it’s a small world in California, many of my friends and colleagues responded with “Huh?” So I thought I would give you a clearer picture of what is going to be an amazing musical and visual spectacle this year.

Using high-power projection systems and digital mapping techniques that I don’t even begin to understand, the surfaces of these two beloved icons will be transformed through animation, photography and technical ingenuity. Using our guests’ photographs and videos as a starting point, and a WONDERFUL musical score as our guide, Let The Memories Begin will be a fanciful, imaginative, heart-warming and FUN look at the magical memories associated with a visit to Disney Parks. Here’s a look at what to expect.

Utilizing a crack team of artists, animators, and computer whizzes, the buildings themselves will be decorated, animated, renovated, and completely re-imagined as we take a journey through our guests’ Disney memories. The show celebrates our guests most magical experiences, from that first announcement of “We’re going to Disney!”, through all the fun, adventure, and family times, culminating with a spectacular finale involving thousands of photos, video, and fireworks. You literally will not believe your eyes!

The entire experience of seeing their own images, memories, and emotions made into the star of the show will provide a new and very special memory each night for our guests.

Let the Memories Begin!!